The thing that makes your firm good is currently a liability. It lives in four partners’ heads. It can’t be sold, can’t be scaled, can’t be hired for, and it walks out of the building every evening.

We turn what your firm knows into software you own.

Why now

What your firm knows is either an asset on your balance sheet or a risk in your succession plan. Right now it’s the second one.

What we build

Three questions. One strong answer is enough.

  • What is your firm known for that your competitors can’t do, and is it written down anywhere? A method that could be a product. Today it’s a Word template and a partner’s instinct.
  • What are your best people doing on a Tuesday that needs their judgment but not their hours? File review, categorization, risk scoring, proposal scoping. We extract the judgment and give the hours back.
  • You’ve got years of client data across one industry. What have you ever done with it? Three hundred construction clients is the best benchmarking dataset in your state. Built out, it’s a revenue line.
MainSpring coach dashboard
MainSpring: a coaching methodology turned into a working platform for ClockWork League. Sequenced programme, coach dashboard, an intelligence layer over every call.

How we work

Every engagement starts small enough to judge us.

Fixed prices, because the deadline is fixed. Weekly working demos, not status reports. Problems surfaced the same day we find them.

1–2
Defineweeks · fixed price · credits in full against Prove
4–8
Proveweeks · fixed price · a working product on your real data
∞
Build Outphased or monthly · a choice, never a dependency

We build, or we don’t engage.

No strategy decks. No chatbots for their own sake. If there’s no clear first thing to build, we’ll tell you.

What you own

Yours,
from day one.

Subscriptions and infrastructure in your firm’s name, on your firm’s card, from week one. You are never renting access from us.

You own

  • The application and its configuration
  • Your data
  • Your method, as expressed in it
  • Your scoring logic
  • Full source and documentation
  • Every credential

We retain

  • Our frameworks and libraries
  • Architectural patterns
  • Evaluation harnesses
  • Generic components we use across engagements

Licensed to you, perpetually, as built into your system.

We never touch your data. No training on it, no aggregation, no reuse across clients.

  • You hold the source, the documentation and every credential from day one.
  • Subscriptions and infrastructure are in your firm’s name, on your firm’s card, from week one.
  • It is built so any competent developer can pick it up, and the handover pack says how.
  • An ongoing partnership is available. It is a choice, never a dependency.
Peter Holgate

Peter Holgate

Identifies and values

Peter finds the expertise and judgment that make a firm valuable. He has built and exited six businesses and created more than nine figures in enterprise value. His consultancy advised multinational engineering firms, banks and global consumer brands, including Fluor, Standard Bank and Nestlé. After eight years helping owners make their firms less dependent on them, he knows where a firm’s uncaptured value sits, and what it’s worth.

Jordi Buskermolen

Jordi Buskermolen

Architects and builds

Jordi turns a firm’s expertise and judgment into dependable technology. He helped create the file-transfer product that became WeTransfer, now trusted by millions with their files. He then co-founded and ran a 30-person digital agency for twelve years, building for global brands including VW, Bose, Schweppes and McDonald’s. His recent work includes a brand agency’s proprietary index, built and live in five weeks. Every architected product decision is his. None of it is handed to a junior team.

“Peter’s ability to quickly determine the strategic and critical success factors in a business and execute to a plan has enabled him to build successful businesses in a variety of different segments. Peter is an astute, experienced businessman with a broad range of skills and has successfully started up and operated businesses as well as offered sound and professional advice to companies facing a variety of challenges.”

Michael Hellyar, MD, Air Products

“Jordi was an exceptional thought partner in bringing a complex proprietary brand-measurement product from methodology into a working product. He combined technical depth with genuine strategic curiosity, consistently challenging our assumptions, surfacing issues we hadn’t considered, and helping us make the product stronger along the way.”

Pedro Porto Alegre, VP Strategy, CULT Collective

Inside a week, you’ll know whether it’s buildable, what it would take,
and what it would cost. No pitch. A diagnosis.

Common questions

Asked in every first call.

What happens when you are gone?
You hold the source, the documentation and every credential from day one, and the subscriptions are already in your firm’s name. It is built so any competent developer can pick it up, and the handover pack says how. An ongoing partnership is available, but it is a choice, never a dependency.
What if it takes longer than you said?
The timeline risk sits with us. Prices are fixed because the deadline is fixed, you see running software every week rather than a status report, and we surface problems the same day we find them. This profession has watched software projects slip for thirty years; we say it plainly because of how we build.
Do you train on our data?
No. No training on it, no aggregation, no reuse across clients. Your data stays yours, on infrastructure in your firm’s name.
What does it cost?
A fixed price, set per engagement and agreed in writing before any work starts. Define is one to two weeks and credits in full against Prove, so the diagnosis costs nothing if you go ahead. You can take the written plan anywhere.

Working product, in weeks.
Not an AI strategy.